2025 - PRESENT | 9 MONTHS
Sales & Product Consultant
Hyundai of Saco, Maine
Generated $4.79M in revenue, sustained 181% of national productivity benchmarks, ranked Top 2% across 141 locations. Implemented CRM-based lifecycle strategies and brought systems thinking to frontline sales.
Sales
CRM
Leadership
Systems Thinking
AUG 2023 - PRESENT | 2+ YEARS
Founder | Brand & AI Strategy Consultant
Alfredson.ai, Remote
Consulting studio exploring how AI, storytelling, and strategy intersect. Helping brands scale smart while staying human through go-to-market strategies, AI experimentation, and narrative development.
Strategy
AI
Storytelling
Brand
SEP 2024 - MAY 2025 | 9 MONTHS
Marketing Manager (USA)
Rubb USA, Sanford, Maine
Evolved global brand identity and crafted technical positioning content. Authored and photographed the global cover for Fabric Engineer 2025, plus 3 featured articles: Twin Titans, Three Mile Island, Pickleball Revolution.
Journalism
Photography
Technical Writing
Brand Strategy
DEC 2022 - AUG 2023 | 9 MONTHS
Associate Director, Media
Allen & Gerritsen, Boston, MA
Managed multi-million dollar media budgets, orchestrated team development, and led Boston Museum of Science account for 8+ years with $5M+ newly managed media spend.
Media Strategy
Budget Management
Leadership
DEC 2021 - DEC 2022 | 1 YEAR
Digital Marketing Manager
Rapid7, Boston, MA (Remote)
Championed first integrated media campaign for XDR product (70MM impressions, 2x industry CTR). Pioneered LinkedIn 1st-party data strategy for high-intent audience targeting.
Digital Marketing
B2B
Analytics
JUL 2020 - DEC 2021 | 1.5 YEARS
Media Supervisor
Allen & Gerritsen, Boston, MA
Supervised media planning and execution across multiple channels, optimizing campaigns to outperform benchmarks and driving strategic initiatives.
Media Planning
Team Management
2015 - 2020 | 5+ YEARS
Media Planner Progression
Allen & Gerritsen, Boston, MA
Advanced from Assistant Media Planner to Integrated Media Planner to Senior Media Planner, developing expertise in media strategy, data analysis, and campaign optimization across B2B/B2C channels.
Media Planning
Growth
Analytics
2004 - 2015 | 11+ YEARS
Senior Leadership
Ron Burton Training Village, Hubbardston, MA
Founded character development and leadership foundation. Ran 7 miles daily for a decade—discipline, perseverance, and consistency shaped approach to all work. Impacted thousands of young lives.
Leadership
Character Dev
Mentoring
