For ten years, I planned media around real audiences and real budgets. Then I moved in-house, learned to make the work myself, and spent a year on the sales floor learning what actually changes a decision.
Find the audience, identify what matters, and turn technical or complicated information into something people can understand.
Create tools, systems, and materials that help sales, engineering, clients, and internal teams do better work without depending on one person.
Connect the work to campaigns, customer decisions, conversion, and measurable business outcomes.
Rubb sells highly engineered structures with long sales cycles, technical buyers, and average deal values above $500,000. I built an integrated system around the work: audience strategy, reporting, photography, film, 360° environments, editorial, paid media, trade-show interaction, web content, and tools the sales team could use without waiting on marketing.
Before making the work myself, I spent ten years deciding where marketing investment should go. Across the Boston Museum of Science, Rapid7, and later Rubb, I planned against real audiences, commercial outcomes, and measurable behavior rather than awareness alone.
Across Lafayette Hotels' thirty-property portfolio, I looked beyond the website for the moments that shaped the guest experience. A beach cruiser, a candlelit menu, and a roadside sign became useful expressions of place rather than isolated pieces of design.
Reported, wrote, and photographed three features for Fabric Engineer 2025, including the cover story.
Read the issue ↗
360° walkthroughs and unconventional point-of-view media, built to make unfamiliar spaces understandable to people who will never stand inside them.
See how they were used
A physical model and a problem-first flip-card experience that gave passing attendees something useful to touch and discuss.
See the standA qualification, research, scoring, and feedback workflow. The value is not the interface. It is the qualification logic, research process, scoring model, and feedback loop underneath it.
After years building campaigns around conversion, I moved to the sales floor and spent a year at the point of decision. I sold $4.79 million in nine months and ranked nineteenth among 1,100 consultants for customer satisfaction.
More importantly, I learned which explanations build confidence, which objections are actually questions, and what only sounds persuasive in a presentation.
That experience now informs how I approach marketing, enablement, customer programs, and client work.
I was eleven the first time I woke before sunrise to run seven miles. At the Ron Burton Training Village, I did that for a decade. The lesson was simple: show up, finish what you start, and leave people better than you found them.
That thread has followed me from Boston media strategy to in-house marketing, hands-on content production, independent client work, and the sales floor. I am at my best when the product is complex, the audience is human, and a team needs someone who can find the clear story, build the useful tool, and prove it worked.
I bring both sides of the work: the audience strategy that determines what should be made and the hands-on ability to make it.
Based in Sanford, Maine, I am pursuing full-time opportunities across Southern Maine, Greater Portland, the Seacoast, and remote teams open to Maine.
I am interested in work where audience understanding, client trust, practical execution, and measurable growth belong in the same job.